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Thursday, August 27, 2015

#100daysofstrong - Understanding Your Body and Setting Realistic and Healthy Goals

#100DaysofStrong The kind of physique i aspire for is this. Not the glitsy oiled up male barbie doll version of modern day bodybuilding. Or the parade of media's 'fitness' models. Having been on the inside of the industry, I have learnt way more closely than most people of the weaknesses of 'model' physiques. In the quest for being 'ripped' all the time, most of these people use pharmaceutical drugs that increase the bmr or drop water like fat transporters/burners and diuretics that keep them at extremely low body fat levels all the time - which is one of the most unhealthy things you can do to your body. For a shoot or two, or for a competition, getting into that condition is not a problem. But to aim to stay that way all year round is asking for serious trouble.People who naturally have the genetics for low levels of subcutaneous fat can do it without pharmaceutical support. And ideally, only they should do it. Understanding your genetic makeup and constitution before you set your goals goes a long way in ensuring that you don't end up chasing a pipe dream or worse, chase a goal that's actually so unattainable that you end up poisoning your body to achieve it. Be honest to yourself. Set your goals after completely understanding how the body works and what is actually attainable most efficiently for you. And you will save yourself a lot of trouble and maybe from a life cut short too early. Heavens forbid.#strong #physique #fitness #aesthetic #bodyimage #bodybuilding #figure #ideal #trainer #strength

- Pushkaraj S Shirke

Wednesday, August 26, 2015

#100DAYSOFSTRONG - WHY STRONG?

With my coach and mentor - Kaizzad Capadia, Director of the K11 Fitness Academy.
The natural psychological reaction to danger or stress, is the FIGHT or FLIGHT response. Well, I personally have never been the flight kind. I like to stand my ground. It comes naturally to me. And with a tendency to stand up for what you believe is right, comes a lot of situations that require you to be prepared. Many of these situations are entirely unpredictable since they are in real life and not in a ring. You are never on level ground – you never know who would bring a gun to a knife fight. So all you can do is be prepared. And no matter how many martial arts you know or survival skills you are good at – there are two things that amplify them all. SHEER BRUTE STRENGTH and SITUATIONAL INTELLECT.
Childhood in a hostel taught me very early in life that strength may not always be the best measure – sometimes, just managing to sway the people around you in your favour can win you your fight without even throwing a punch. And there are times when you will have to roll with a few punches and survive. AND there are those times, where it is you who has to put your foot down. HARD.  These two situations are where brute strength is an absolute asset.

I never stepped in the gym to get ‘good looking’ or to get ‘a six pack’. I got that out of my training as a by product. An admirable side-effect. As I say, if someone is mugging you or your girl, you won’t pull up your t-shirt and say “hey look! I have abs alright!” or pull down your pants and say “hey dude! I got a super glute-buster booty okay!” – NO. You knock the hell out of that mugger and teach him a lesson  or rather, SURVIVE the situation by any means necessary. [Sometimes giving in is a smarter option – memorize all details of the mugger while you do that though – while pretending to be scared. It’s a smarter thing to do. And then report to the cops. Been there. Done that. It works. ]
The way I see it, almost every adverse situation in life gives you an option – BE A VICTIM or RISE OUT A SURVIVOR. I prefer the second. And that requires immense STREGTH – mental and physical.

When I first stepped into the gym as a 48kg underweight kid at 18, I stepped into the gym to get strong. And that QUEST FOR STRENGTH over the years became a form of worship. Especially after a formal education in strength training and weaning off the fitness magazine bullshit.  It became a kind of prayer to this atheist that actually is measurable in results. In this prayer, there are no fictional gods and demons  – only iron and gravity. Worship the Iron. Resist Gravity. Simple.
STRONG is a state of mind above everything else. A state of mind I love being it. Being STRONG is a meditative state. A state of confidence, a state of knowing that actions become results, and a state of mind that lets you understand that yes, a lot of life is in your control, but a lot of it isn’t – and you need to deal with it.

And that’s my reason to go STRONG.

What’s yours?

- Pushkaraj S Shirke

Tuesday, August 25, 2015

#100daysofstrong : Day 3 - The Workout Schedule and Nutrition

#100DaysofStrong day 3: as promised on day 2, here's my workout and diet schedule. I'm aiming to maintain 2X my bodyweight in grams of protein, with moderate fat and low carbs. Since im not looking to get shredded, I'm not bothering with cutting out the carbs as yet. A good dose of healthy fats everyday is a must in my meals so eventually when I switch to complete ketogenesis, my body is already regulated well to follow the same. Even right now, my carbs are not off he roof. Most of the carbs in my meals are incidental carbs. I'm not going out of my way to consume carbs. And even the carbs that I do consume are restricted to one meal a day. #strong #strength #diet #nutrition #meals #gym #fitness #liveproject Ps: If you are following the project too, use the hashtag #100daysofstrong when u post updates to inspire and motivate people in the quest for strength. Post the completion of these 100 days, I will be publishing the daily updates with articles as a Book. People following the project might also be featured in the book. Cheers! -Pushkaraj S Shirke

A photo posted by Pushkaraj S Shirke (@credosian) on


- Pushkaraj S Shirke

#100DaysofStrong : Day 2 The Squat Pukefest

Monday, August 24, 2015

#100DaysofStrong - A Live 100 Day Project to Get Superhuman Strong


‪#‎100DaysofStrong‬ begin today. 
No excuses. No fears. No magazine fitness bullshit. Just focussing on Making each day count towards getting to my strongest ever begins today. This is not to be 'aesthetic', 'shredded', 'sculpted'. This is purely to be the strongest human I can be in a span of 100 days.
Bring it on.
Day 1 of training was sacrificed for planning and scheduling of training, nutrition, supplementation and pharma. People underestimate the need of a coach/trainer in their quest. A coach and guide helps keep things in perspective and keeps you objectively focussed on your goals - breaking down big goals to smaller achievable units goes a long way in actually accomplishing it.
So that is exactly what was done today.

Tomorrow, the actual training begins. 
Everyday at 4 pm.
You can follow the daily updates on this blog or link directly to my instagram for pictorial updates.
www.instagram.com/credosian

- Pushkaraj S Shirke

Saturday, August 22, 2015

The Garden of Life



Life is a garden.
The people you allow into your life are like  trees and plants in your garden of life.
Your 'soul' or consciousness is the home in the center of that garden.
So cut out the poisonous weeds and plants that poison your home and land. Shred away the parasitic creepers that ruin your walls. Kill the plants that seek to ruin your foundations with its predatory roots. Don't encourage the hyacinths that eat away the water and nutrients that your family trees need.
And remember to nurture and nourish the plants and trees that add to the beauty and self-sufficiency of your life.
Tend to your garden with love, care and alertness. And it will be a life well lived.
Such is the garden of life.
-Pushkaraj S Shirke

Monday, August 17, 2015

To Live and Love

A photo posted by Pushkaraj S Shirke (@credosian) on


- Pushkaraj S Shirke

Custom Helmet Art

I custom design helmets for 1000 USD for clients from US, Australia, Dubai, UK and yes, occasionally India too. Indian Clients have to get their own helmets for designing. 

Older work:



- Pushkaraj S Shirke


Photography for GATORADE South America

The work i had done for Gatorade South America Finally released :)
link: http://gpromexico.com/unbroken/

Brand: Gatorade México​ - South America 
Agency: Mistech
Photography: Pushkaraj S Shirke 
Art: Hector Rodriguez​


It was awesome to finally work on one of the 5 big sports brands I have always wanted to work on. And that too without any undertable transactions and paybacks unlike Indian agencies. Absolutely awesome feeling it was.

Here's Looking forward to many more awesome campaigns and great works ahead :) 

-Pushkaraj S Shirke

Friday, July 24, 2015

Love, Life and Travel


Recently www.Homegrown.co.in published a beautiful article about people who quit their jobs to travel away.
It was a great article to read that there are many other people who share your mindset. The article also had a few 'travellers' who should rather be labelled 'tourists', but that's another thing. For what counts, is that it did put forward the thoughts of many travel minded modern day nomads, hippies and free minds - and that, is a treasure.

This is the original published article: http://homegrown.co.in/the-stories-of-18-inspired-young-indians-who-quit-their-city-lives-to-travel/

Owing to what may be attributed to a loss in translation, there are a few things that can often get mistaken. And its not the journalist/writer's fault. It happens pretty often to some of the best writers too. So, i'm sharing the entire story of my cross country travel as i had stated it.

1.Your age
30

2.Your bio
Copywriter-Creative director, photographer, fitness consultant, film director-producer.

3.Tell us a little bit about your travel story. What you were doing before you quit to travel, the places you visited and why you did it? I was 25, working as a creative supervisor (copywriting) at Ogilvy One Mumbai. When I started working, I was 15 years old - I never really had the option of choosing what I wanted to do. It was always 'either do a job, or face being homeless'. Somehow that developed quite an angst in me against the comfort zone I had eventually fit into. I was at a point where I could afford to break free and rethink what I really wanted to do and do what I wanted to with my life. I was in a relationship with a person I loved like crazy that I just didn't have the courage to let go of even though it was the right thing to do. I wanted to break out and figure out what I really loved doing - even if it was just for a bit.
So I finally resigned, and worked on a crappy Bollywood film (which i dare not mention) for no pay to explore my love for movies. Eventually found the courage to break up and wish her goodbye. And then packed a rucksack with a camera, 2 pairs of clothes and a tent and set off to travel. I did not even know where I was headed.
I ended up in Kashmir where I met a bunch of my friends who were also travelling there and we travelled together for a while. Then I travelled back to Mumbai, repacked my bag, rested my sun burnt skin (yes you get sun burns in Kashmir due to the UV rays) and then packed my bag again, serviced my bike and headed off for the other end of India - kanyakumari. Over six months of travel that ensued, I covered the north south axis of india, made new friends, wrote a journal, tried every alcohol and drug available enroute the journey ( that was kind of a big deal since I don't smoke and I drink just twice a year).
When I returned, I applied for admission to a film school, moved cities, studied in New York and took up film making as my primary profession and also studied fitness sciences and learnt to train and manage athletes. Though my love for advertising, still runs in my veins. :-) To think of it, that trip saved my life.

4.How did your choice to quit everything and travel define your life? It didn't define anything. It just gave me many awesome memories and made me happy that I have at least done of the the things that I have always wanted to do before I die. 

5.What did you gain from it? Experience. Experience. Experience. All kinds of them. And sunburns and helmet heads. And a major lesson to never use a cheap hard drive to store  your travel photos. :'(

6.What did you lose?
6 months of pay and 80,000 in cash is all it cost me. So to look at it, I didn't really lose a thing.


7.If you could buy a one-way ticket to anywhere, where would you go? I'm not sure I can commit to one place, but whichever that place is, it needs a forest. That's for sure. I'm a jungle child.


8.One inanimate travel companion you'd never leave home without? (Eg: Laptop, headphones, particular book etc.) 
A swissknife and a camera.

9.Travel can cure....(complete the sentence) Nothing. But it can sure show you that life is way bigger than the petty things that might be worrying you into thinking that they need a cure.
(If you scout my Instagram, you will find an image of a short line I scribbled on the last page of my travel journal - "How far will you run, if what you run from, runs deep within your heart?". I think that answers this best.)

10.3 words that describe you best. Writer. Adventurer. Thinker. Artist. Jungle child.

You can use my twitter/Instagram bio
Www.twitter.com/credosian
Www.Instagram.com/credosian

- Pushkaraj S Shirke

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My tattoos were also featured on Homegrown for another neat article:

http://homegrown.co.in/15-tattooed-mavericks-share-the-intimate-stories-behind-their-own-favourite-ink/